Month: July 2019

4 Ways Data Is Driving Conscious Capitalism

first_imgData Analysis –shares Brian Brinkmann Opinions expressed by Entrepreneur contributors are their own. 2019 Entrepreneur 360 List Next Article The only list that measures privately-held company performance across multiple dimensions—not just revenue. Image credit: Shutterstock Add to Queuecenter_img Vice President of Product Management, Logi Analytics 4 Ways Data Is Driving Conscious Capitalism August 17, 2016 Apply Now » Guest Writer 5 min read Today, doing good and making money are no longer incongruent. For-profit and nonprofit organizations alike are increasingly focused on the triple bottom line — people, planet and profit. In fact, companies that focus on doing good, or conscious capitalism, are starting to show greater ROI.How are they getting there? Socially conscious or not, every organization generates and runs on data. We use it for everything from marketing to HR to finance. And organizations are starting to realize they can leverage their data for the greater good.Related: The Big Deal About Big Data for Small BusinessesSo how do you make the leap to conscious capitalism? There are two paths that may fit your business — a socially conscious organization trying to turn a profit, or a for-profit entity trying to go socially conscious.1. Affecting change while driving profit.Path 1 — your business is already dedicated to solving social or environmental problems. Now you need to tap into your data to add financial resources to drive your mission forward.Conservation International, a nonprofit environmental organization, is a prime example of the meaningful impact data can make. Using publicly available data from NASA satellite observations, the organization created an application called Firecast that tracks ecosystem disturbances like fires and deforestation.Governments and municipalities in developing countries worldwide use this time-sensitive information to predict fire season severity months in advance. With this data, they can reallocate firefighting resources and fine landowners for violations. With the awareness Firecast creates, Conservation International has been able to more easily gain funding because donors and partners are able to see the positive outcomes of their investments, creating more resources for them to drive their mission forward. (Full disclosure: Conservation International is a Logi Analytics customer.)Other philanthropic organizations have been able to combine multiple data sources to turn existing efforts into for-profit enterprises. Such is the case with the Global Forest Watch program, created by the World Resources Institute and its partners. Their application combines satellite imagery, crowd-sourced witness accounts and public datasets to track deforestation around the world.Related: Helping Others Is Your Most Valuable OfferingIn time, the World Resources Institute realized they could commercialize the new application while making a lasting environmental impact. They began to market and sell the service to environmentally conscious businesses who use it to ensure their supply chains are not contributing to deforestation. At the same time, this provides a stream of revenue for the World Resources Institute to potentially expand its programs.2. Using dark data for good.Now let’s consider the second path — a for-profit organization that wants to become more socially conscious. Even as some companies move in this direction, others are still hesitant. Many organizations may think creating a socially conscious strategy may cost too much money.But most of the time, the resources you need to enact change already exist — they’re just untapped. For instance, consider the undiscovered data that lives within your organization, also known as “dark data.” For many companies, it’s a matter of finding a way to do something new with this existing data in a more socially conscious manner.Senet, Inc., is a good example. Senet (formerly EnerTrac) began as a solution to monitor propane and oil tanks. Their goal was to help fuel and propane delivery companies become more efficient and reduce the fuel used by delivery trucks.Senet wanted to validate the cost savings and environmental benefits of its solution, so it looked into the dark data it was capturing. The company quickly realized this data could help others conserve resources through water metering, smart building, smart parking and smart agriculture. It went so well they restructured as a public Network-as-a-Service platform for Internet of Things and Machine-to-Machine application solution providers.The wealth of data Senet had sitting in their networks meant they could help a wider range of customers, reduce their environmental footprints and find new revenue opportunities.3. Tapping into public data.Even if you don’t have useful data available within your organization, you can still tap into public data to help solve a social or environmental problem.Nestlé is an excellent example of conscious capitalism in action. They used data from the National Institute of Child Health and Human Development, which found that 57 percent of women and 70 percent of children under three living in India suffer from anemia. So they created a new product to solve the problem — inexpensive cooking spice packets filled with iron, iodine and vitamin A.Related: 4 Ways Entrepreneurs Can Practice ‘Conscious Capitalism’The company spent years doing research and development and upgrading their factory lines to deploy the product. Their investment may have appeared irresponsible at the time, but in just three years, Nestlé sold 138 million servings of the spice packets, some to people living in the most remote areas of India. This is a perfect example of the triple bottom line. Nestlé generated goodwill, provided essential nutrients to women and children, and created a new revenue stream.4. Getting to the win-win.Every business has ready access to public or proprietary data, and they need to treat it as the raw material of the digital age. This data can be used to drive profit, to support a good cause — or, ideally, for both. It’s the ultimate win-win.All organizations should look for ways that doing good for the world results in doing well for the company. This is what conscious capitalism is all about.last_img read more

Trump Purposely Ignored 4 Golden Rules of Sales and Marketing

first_img 6 min read He knew voters were tired of being wooed and campaigned to in the typical way. So he disrupted the typical approach. Trump Purposely Ignored 4 Golden Rules of Sales and Marketing Fireside Chat | July 25: Three Surprising Ways to Build Your Brand December 22, 2016 Learn from renowned serial entrepreneur David Meltzer how to find your frequency in order to stand out from your competitors and build a brand that is authentic, lasting and impactful. Enroll Now for $5 Image credit: GrAl | Shutterstock –shares Guest Writercenter_img Co-owner, VC Inc. Marketing Rafe Gomez Portrait of Republican Presidential Candidate Donald Trump. Opinions expressed by Entrepreneur contributors are their own. Tens of millions of Americans saw Donald Trump’s sales skills in action on his hit NBC TV show The Apprentice. His triumphs as a best-selling author, branding expert and global real estate developer over the past 30 years also prove Trump’s skills as a master marketer.Related: Will You Thrive in the Trump Economy?In his pursuit of the Oval Office, however, Trump purposely sidestepped the four essential sales and marketing principles that had made his television and business achievements possible.The president-elect regularly employs these tactics in his non-political pursuits, but when it came to his presidential run, he deliberately put them aside. This strategic decision allowed him to attract more than 60 million enthusiastic “buyers” and win the White House.The four sales/marketing doctrines that Trump disregarded in his presidential campaign are as follows:1. Use FUD (fear, uncertainty and doubt) sparingly.Organizations that use FUD disseminate negative, dubious or false information about their competitors.FUD is a disinformation methodology used by sales, marketing and PR professionals to sway decision-making.  After spreading this misleading information, the organization that originated the FUD positions itself as the safe solution.FUD was a popular technique used by computer-hardware manufacturers to sell their wares in the 1970s (IBM was a notorious FUD practitioner). But the technique has fallen out of fashion in recent years. Today’s sales and marketing pros are concerned that if they employ FUD, they might appear manipulative, untrustworthy and unprofessional — which can be costly to the long-term health of their employer’s brand.In his business pursuits, Trump knows that spreading FUD about competing firms won’t help him to succeed. The quality of his offerings must be perceived as being exceptional, and no amount of FUD will influence the buying decisions of his prospective customers, lenders or investors.  In the general election, however, Hillary Clinton was the target of an ongoing FUD barrage from Trump’s camp about her health, ethics, demeanor, honesty and competence. While the media, Clinton and her supporters objected to Trump’s FUD onslaught, his target “buyers” welcomed the criticisms and clearly believed that they were both appropriate and justified.  2. When you close, you need to provide specifics.To inspire incoming inquiries, prospects and leads for your organization’s products or services, your pitch must be brief and enticing. Once prospective buyers express interest in the solution(s) that you provide, you must offer detailed information that expands upon and clarifies the initial pitch to stimulate potential purchases.In his interviews with the media and on his website, however, Trump didn’t offer many details about his positions on campaign topics. There were top-line statements and short paragraphs about the economy, national defense, energy and other areas, but a deep dive into the particulars wasn’t possible because the particulars weren’t provided.Related: Here Is What Small Business Needs From the Trump AdministrationThe generality and ambiguity of Trump’s positions frustrated the media and his opponents. His supporters, on the other hand, saw it as exactly what they wanted — and Trump understood this. He saw, heard and read how his target buyers responded enthusiastically to the big picture pitches that he put forth.Trump correctly deduced that detail-rich, wonky drill-downs into his ideas and solutions were neither necessary nor desired in order for his target audience to loudly sing his praises.As a candidate, he gave his “clients” exactly what was required in order to sell and close them. The imprecision of his positions and platform represented an unusual, yet 100 percent effective, example of superb customer service.3. Use facts and data.A unique selling proposition (USP) helps a business stand out in the marketplace by explaining what makes it different and/or better than the competition. To be credible, a USP needs to be substantiated by case studies, testimonials and data points that offer overwhelming proof of the USP’s reliability.In order to recruit lenders and investors for his real estate deals, Trump presents spreadsheets, projections, reports and analyses that support the USPs for his projects. But in his presidential campaign, he employed a different M.O.The USP of Trump’s campaign was not typical but it was clear, concise and catchy: “We’re in trouble, folks, and I’m the only one who can make American great again!”He never presented his target audience with the kind of factual USP validators he would have introduced in his business pursuits. Such detail wasn’t necessary to win voters over as committed customers.4. Never, ever insult your competitors.According to sales expert David Brock, insulting your competitors is “the single worst thing that a salesperson can do.” Not only will you shift the customer’s focus from you to your competitors, you’ll also lose your customers’ respect.In the Republican primaries, Trump upended this established business wisdom by showing that insulting his competitors (fellow candidates) was the single best thing to do. He also showed that his customers (prospective voters) would embrace it.Rand Paul, Marco Rubio, Jeb Bush, Ted Cruz, Carly Fiorina, Chris Christie and John Kasich were all on the receiving end of Trump’s barbs, jabs and affronts. While the Republican establishment, the media and the candidates themselves cried foul, Trump didn’t let up. And the more he piled on, the more fans (and committed buyers) he gained.Trump was able to disregard these four tenets of sales and marketing because he knew the voters he was targeting were tired of being wooed and campaigned to in a typical way. These voters instead connected with the energy and emotion of Trump’s boisterous message.Trump realized that to gain voters’ trust and  support — and their votes — a powerful pitch that directly addressed their needs and challenges would close the deal.It would be a huge mistake for aspiring or career politicians to study Trump’s approach and try to replicate it in their own runs for office. That wouldn’t work. The only person who could have envisioned, planned and successfully executed it was the Donald.Related: Bill Gates: Trump’s Messaging Strategy Reminds Me of John F. KennedyAnd his prescience contributed to one of the most innovative and successful sales and marketing strategies in American history. Add to Queue Next Article Marketinglast_img read more

Visa Is Testing NFC Sunglasses That Can Pay for Stuff

first_img Sunglasses may soon be able to do more than take your picture. At SXSW on Tuesday, Visa revealed a prototype pair that can be used to pay for purchases. A small NFC chip resides in one of the arms and is linked to the user’s Visa account. So, rather than swiping a debit card or punching in a pin, the user will simply tap the payment terminal to complete the transaction.”It ties back to our tagline of everywhere you want to be,” said Chris Curtin, Visa’s chief brand and innovation marketing officer, told CNBC. “Without it it’s hard for us to fulfill our tagline. Our view is we take form factors that you don’t expect to be payment-enabled like sunglasses or maybe like a ring and expose to the market that maybe it can be.”The glasses aren’t available for sale yet. Visa is reportedly testing the marketing waters to gauge demand for them and potentially hook a brand or bank to sponsor the rollout. And what better place to test them for real-world interest than at SXSW, where the lack of Ubers and Lyfts have utterly confounded some of tech’s best and brightest influencers?  Image credit: Getty Images for VISA Now when you lose your frames, you’ll be extra screwed. Visa Is Testing NFC Sunglasses That Can Pay for Stuff Wearables This story originally appeared on Engadget Andrew Tarantola –shares Associate Editorcenter_img March 15, 2017 2 min read Add to Queue Free Webinar | Sept 5: Tips and Tools for Making Progress Toward Important Goals Next Article Attend this free webinar and learn how you can maximize efficiency while getting the most critical things done right. Register Now »last_img read more

UK Researcher Who Stopped WannaCry Indicted in US

first_img Executive Editor, PCMag This story originally appeared on PCMag U.K. Researcher Who Stopped WannaCry Indicted in U.S. 2019 Entrepreneur 360 List The only list that measures privately-held company performance across multiple dimensions—not just revenue. Chloe Albanesius A researcher who played a role in halting the spread of the WannaCry ransomware has been indicted by U.S. authorities for allegedly creating the Kronos malware with another individual.As Motherboard reports, U.K.-based researcher Marcus Hutchins, known online as MalwareTech, was arrested in Las Vegas this week, where he was attending the Black Hat and Defcon security conferences.The indictment, filed on July 11 in Wisconsin District Court, says that “Defendant Marcus Hutchins created the Kronos malware,” alongside another person, whose name has been redacted from the filing. Between July 2014 and July 2015, the two “intentionally cause[d] damage without authorization to 10 or more protected computers,” it says.A spokeswoman for the FBI’s Nevada office referred PCMag to the Department of Justice, which did not immediately respond to a request for comment.Hutchins made headlines in May when he stopped the spread of the WannaCry by accident. He noticed the ransomware “queried an unregistered domain, which I promptly registered.” But WannaCry looks to connect to that unregistered domain. If it can’t connect, “it ransoms the system,” MalwareTech explained. If it connects to the domain, though, “the malware exits” and the system is not compromised. After the registration, WannaCry connected to the domain and was stopped in its tracks.According to the indictment, Hutchins’s alleged co-conspirator posted a video that demonstrated how the Kronos malware worked on July 13, 2014. The person then offered to sell the Kronos banking trojan for $3,000 “on an internet forum.”Hutchins reportedly helped this person update the Kronos malware in February 2015, after which it was advertised for sale on the (now-defunct) AlphaBay dark web forum. In June 2015, it sold for about $20,000 in digital currency, the indictment says.As some have pointed out online, Hutchins requested a Kronos sample on the day the video in question went up.Anyone got a kronos sample?— MalwareTech (@MalwareTechBlog) July 13, 2014Fellow researcher Andrew Mabbitt, who traveled to Las Vegas with Hutchins and several other colleagues, says he refuses to believe the charges. “He spent his career stopping malware, not writing it,” Mabbitt says of Hutchins.Mabbitt says he will be “crowdfunding legal fees soon.” The Electronic Frontier Foundation, which often steps in to assist with cases like this, tweeted that it is “deeply concerned about security researcher Marcus Hutchins’ arrest. We are looking into the matter, and reaching out to Hutchins.” Image credit: Shutterstock August 4, 2017center_img The indictment, filed on July 11 in Wisconsin District Court, says that ‘Defendant Marcus Hutchins created the Kronos malware,’ alongside another person. Add to Queue Hackers 3 min read Next Article –shares Apply Now »last_img read more

Study Warns SkyHigh Marijuana Taxes Drive Consumers Back to the Black Market

first_img Cannabis Green Entrepreneur Podcast Next Article Opinions expressed by Entrepreneur contributors are their own. Image credit: Hillary Kladke | Getty Images Easy Search. Quality Finds. Your partner and digital portal for the cannabis community. Guest Writer Add to Queue 3 min read How governments levy taxes on the marijuana industry is not only affecting how businesses structure themselves, but also may have an impact on the cannabis black market, a new report has found.While a boon for private enterprise, marijuana also has been a significant revenue opportunity for governments. Many already have raked in millions in tax dollars and fees.Colorado alone has taken in more than $500 million in taxes and fees since recreational marijuana became legal in 2014. California governments are projected to take in as much as $1 billion annually in taxes and fees with recreational marijuana sales starting this year.However, tax policy on marijuana varies between the states. Taxes range from a 37 percent excise tax (Washington) to a 3.75 percent excise tax (Massachusetts). A new study from the National Bureau of Economic Research has found that tax policy has a dramatic impact on businesses and, if raised too high, could drive consumers to the black market.Related: These 4 States Legalized Recreational Marijuana but Each Is Doing It (or Not) in Its Own WayGross Receipt TaxThe National Bureau of Economic Research study looked at Washington, where recreational marijuana sales started in July 2014. The state initially charged a gross receipts tax, which the study found led to inefficient vertical integration among many businesses.Here’s why. The gross receipts tax levied a 25 percent tax on marijuana at every step along the supply chain. Cultivators, producers and retailers all were hit with the tax. While state law did not allow retail to integrate with businesses in the other two areas, many cultivators merged with producing operations, attempting to skip one level of taxation.Recognizing the issue, Washington lawmakers reformed the state’s taxes and began charging the 37 percent excise tax on marijuana sales. With the tax incentive removed, companies can organize however is the most efficient operation based on their specialization.However, the report also noted that “consumers bear 44 percent of the additional retail tax burden.” Which raises another issue.Related: Is the Legal Marijuana Industry Sustainable for Entrepreneurs? What You Need to KnowPrice-elasticPrice-elastic — or its inverse, price-inelastic — is a term that describes consumer sensitivity to price changes. At what price point will consumers in large numbers stop buying a product?With 44 percent of Washington’s excise tax burden passed on to consumers, the report found that in the short term, there was not much of a change. However, after a period of a few weeks, sales dropped. The Tax Foundation, in an opinion piece on the report, said the drop “could indicate that marijuana still faces significant competition from black market sales.”The foundation has long warned about raising taxes too high on marijuana (or anything, really). They noted that Colorado found a 30 percent tax rate “did not sufficiently reduce the black market.” Most governments, watchful of events in Colorado, now aim for an excise tax rate between 10 and 25 percent. Colorado currently charges a 15 percent excise tax rate, in addition to the 2.9 percent sales tax levied on all sales in the state.Follow on Twitter to stay up to date on the latest cannabis news. State governments eager for cannabis revenue need to remember the people who have sold pot tax-free for years are still in business. April 5, 2018 Study Warns Sky-High Marijuana Taxes Drive Consumers Back to the Black Market –shares Each week hear inspiring stories of business owners who have taken the cannabis challenge and are now navigating the exciting but unpredictable Green Rush. Listen Nowlast_img read more

Trevor Noahs Take on Canadian Legalization This Story Pisses Me Off

first_img While most of the world celebrated C-Day this past week, Trevor Noah not so quietly stewed at the indignity of Canada legalizing weed before New York did.”Canada doesn’t need weed,” the comedian said. “New York does!”Then he goes on to imagine what would happen to angry New Yorkers if weed was indeed legal in their city. Check it out: TONIGHT: When they go low, we get high… in Canada!— The Daily Show (@TheDailyShow) October 17, 2018 Keep up with the latest trends and news in the cannabis industry with our free articles and videos, plus subscribe to the digital edition of Green Entrepreneur magazine. Add to Queue Next Article Jonathan Small Free Green Entrepreneur App Image credit: @TheDailyShow The Daily Show host has a few choice words for Canadians and their “horses.” funny businesscenter_img Editor in Chief of Green Entrepreneur October 19, 2018 Trevor Noah’s Take on Canadian Legalization? ‘This Story Pisses Me Off’ 1 min read Entrepreneur Staff –shares Download Our Free Android Applast_img read more

Opportunities in Cloud Computing

first_img Opportunities in Cloud Computing This story appears in the May 2009 issue of Entrepreneur. Subscribe » Virtual ‘cloud’ holding space is replacing hard-drive-based PC storage. Everything from spreadsheets to file storage is moving from hard-drive-based PCs to the internet’s “cloud,” a virtual storage space and software holding tank. What’s in the cloud so far? Services from Google’s Gmail to Amazon’s Elastic Compute Cloud, or EC2, rental servers to Info-Street’s own StreetSmart-to name a few. Cloud computing is booming: It’s expected to reach $10.7 billion this year. Salesforce, the leader in SaaS, has a growing customer base. IBM, Yahoo, Intel and Hewlett-Packard have all invested in cloud technology. Even Microsoft has gone to the cloud with Windows Azure.Switching to the cloud could bring you substantial savings: Serena Software reported that replacing its Microsoft Exchange service with Gmail may save it $750,000 annually. iWidgets, which helps websites integrate with social networks, has gone completely virtual via EC2 at a savings of 75 percent. And Shipwire is connecting the cloud to brick-and-mortar retailing with hands-off storage, shipping and online-store integration for a la carte prices. “This was what the cloud was invented for,” says Shipwire chief Damon Schechter. “You can turn Shipwire on without capital costs, employees, tech maintenance or any question of scaling up or down.”The cloud is not without critics. Free Software Foundation founder Richard M. Stallman argues that prices will go up as customer data gets locked in. And Matthew Porter of Contegix says, “A lot of people are being oversold on cloud computing.”But for Farah’s company, which grew 25 percent last year, this is the dawn of a new tech era. “It’s happening,” he says. “It’s already out there.” The barren Santa Susana Mountains loom behind InfoStreet’s offices in Tarzana, California. The topic of Microsoft comes up, and CEO Siamak Farah alights like a hillside wildfire. With its free online applications, Google is supplanting Microsoft as the king of desktops. This, he says, “is a paradigm shift.”Here’s how to make cloud computing work for you: Turn Microsoft off. If you can get by on Google Docs, Gmail and other free cloud services, you can save big. Serena Software says that replacing Microsoft Exchange and Outlook with webmail could pare $750,000 from its annual budget.Greenlight lower energy bills. Cloud-based software solutions are greener alternatives because offices can do away with their power-sucking servers and switch to data-center-based companies like NetSuite that let customers share one database, storage space and server, and offer hosted business management software suites. Says NetSuite CEO Zack Nelson, “Cloud computing is far more green than traditional ways of running applications.” Fireside Chat | July 25: Three Surprising Ways to Build Your Brand Learn from renowned serial entrepreneur David Meltzer how to find your frequency in order to stand out from your competitors and build a brand that is authentic, lasting and impactful. Magazine Contributor Dennis Romerocenter_img 3 min read –shares Add to Queue Next Article Technology April 1, 2009 Enroll Now for $5last_img read more

National Restaurant Association Sues New York City Over Sodium Warnings on Menus

first_img Add to Queue 2 min read Next Article Free Webinar | July 31: Secrets to Running a Successful Family Business –shares December 4, 2015 This story originally appeared on Reuters A restaurant industry trade group is suing New York City’s Board of Health to stop it from enforcing a new rule requiring many chain restaurants to post warnings on menu items that are high in sodium.The National Restaurant Association said on Thursday the Board of Health unfairly burdened restaurant owners and usurped the power of the popularly elected City Council by forcing restaurants with more than 15 locations nationwide to warn diners about salty foods.Backed by Mayor Bill de Blasio, the rule, believed the first of its kind nationally, requires restaurants to post a salt shaker encased in a black triangle as a warning symbol next to any menu item with more than 2,300 milligrams (0.08 ounce) of sodium, the daily limit many nutritionists recommend.New York City adopted the rule, which took effect on Tuesday, in an effort to help lower blood pressure and reduce the risk of heart attacks and strokes.The rule also applies to concession stands at some movie theaters and sports stadiums. Violators would be punished by a $200 fine, starting on March 1, 2016.In papers being filed with the state Supreme Court in Manhattan, the restaurant group likened the rule to former Mayor Michael Bloomberg’s failed effort to curb sales of sugary drinks larger than 16 ounces (473 milliliters).”The regulation, like the Soda Ban before it, is completely arbitrary in its scope, reach, and application,” the group said. “With the Sodium Mandate, the Board has required the disclosure of just enough inaccurate and controversial information about sodium in certain food items to cause far reaching negative consequences rather than help consumers and reduce public health risks.”The papers could not be independently verified in court records.Nick Paolucci, a spokesman for the city’s law department, said: “We are confident that the Board of Health has the authority to enact this rule. We will review the specific claims once we are served with the lawsuit.”Bloomberg was known for pushing health initiatives in New York. Some, including requiring fast-food restaurants to post calorie counts and banning smoking in public places, have found growing acceptance elsewhere.The National Restaurant Association calls itself the world’s largest food service trade association, supporting more than 500,000 restaurant businesses.The case is National Restaurant Association v. New York City Department of Health & Mental Hygiene et al, New York State Supreme Court, New York County.center_img National Restaurant Association Sues New York City Over Sodium Warnings on Menus Legal Reuters Learn how to successfully navigate family business dynamics and build businesses that excel. Image credit: Pixabay Register Now »last_img read more

Goodbye Forms Were Done Filling In Your Blanks

first_img Register Now » Storyteller and Content Strategist at Typeform August 2, 2016 58shares Image credit: Shutterstock Technology 4 min read Guest Writer Paul Campillocenter_img Add to Queue Goodbye forms. You had a great run, but all good runs come to an end — and yours is long past due.Like Roger Bannister’s four-minute mile, you were the greatest in your day. But now, like Lance Armstrong’s stronghold on the Tour de France, you’ve run out of steroids. I know you didn’t cheat to get where you are. It’s just that no one challenged you. No one dared to look you in the eye and say, “Your onslaught of crappy user experience on the masses must be stopped.”You were a paper champion, and all paper champions go down when they get into a real fight.It’s simple evolution. You’re the horse and buggy in a world of Teslas. You never evolved. But you get credit for being everywhere. Your utility was never in doubt — the online world needed you badly. You knew that and took advantage. And what did you do with all that power? You got lazy. You got arrogant.Related: The Science of Online Forms and the Brand Experience: An Essential GuideInstead of making people feel more productive, you wasted their time and frustrated billions in the process. Yup, billions with a capital “B”. Cue Dr. Evil.Remember what you said to me when we first met?Name:Email:Phone number:Date of birth:Name? Phone number? Date of birth? Who talks like that? No wonder you got rejected so often and completion rates plummeted. It’s not rocket science.But you were just getting started. When I wasn’t pulling my hair out completing that online job application, you found other ways to harass me. Sometimes filling out a simple survey ended with “noooooooo…!” Is that how you want to be remembered? Is this your legacy?It’s gotten so bad that people turned their back when they saw you. You quickly became that guy. “Oh no, not him again.” Like that time Jared Spool wrote about how customers’ resistance to online forms cost one company over $300 million dollars. Yup, now you’re a liability too.Then smartphones came along, and you really lost it. In the last survey I took — as if the questions weren’t difficult enough — you found a way to make me pinch-wide every few questions. Remember that time in Madrid’s airport? You made me tap on a radio button 11 times until I finally hit the right one just to get WiFi. It’s like you’re not even trying anymore.Related: 4 Tips for Passing Google’s New Mobile-Friendly TestAnd remember that t-shirt I wanted? Remember how you made me click twice on the “submit your order” button that never went through? Then the page refreshed, and I had to fill in those 15 fields — not once, not twice, but three more times!Let me get this straight. I’m expected go out of my way just so I can have the privilege of giving you my personal information? The gall. It’s not just me. Luke Wroblewski wrote a book critiquing you, titled Web Form Design. You wanna know the first thing he said about you? Chapter One, paragraph one, sentence one?”Forms suck.”Not a glowing endorsement. Although Wroblewski gave you lots of excellent advice, you simply ignored most of it. You knew the online world had to go through you, but you didn’t seem to care. You became a necessary evil, like paying taxes. You’re that shot in the arse that vaccinates people from some crippling disease. You’re that crappy WiFi from an even crappier, over-priced internet service provider.But all bad things must come to an end. Your reign of terror is finally over. Think we won’t get along without you? Ha! I’m sure we’ll find something. Related: 3 Ways Retailers Should Accommodate the Mobile-Obsessed CustomerBut today, we celebrate. We celebrate your contribution. It was significant, I’ll give you that. We celebrate your legacy. We put up with you for a very long time, but you did some good early on. We celebrate your persistence and tenacity — and wonder how in this world did you survive this long?. And most of all, we celebrate your slow descent to irrelevance.So to you, Mr. Forms R.A. Bore — good riddance. Opinions expressed by Entrepreneur contributors are their own. Free Webinar | July 31: Secrets to Running a Successful Family Business Next Article Goodbye, Forms, We’re Done Filling In Your Blanks. Learn how to successfully navigate family business dynamics and build businesses that excel.last_img read more

Check Out This SelfDriving Minivan Made for Millennials

first_img Free Webinar | July 31: Secrets to Running a Successful Family Business Angela Moscaritolo Millennials are growing up, regardless of whether they want to admit it. This story originally appeared on PCMag Check Out This Self-Driving Minivan Made for Millennials At its inaugural CES press conference, Fiat Chrysler showed off a self-driving, fully electric minivan concept intended for millennials.Yes, you just read that correctly. The car maker reasons that millennials are growing up, or they will soon, regardless of whether they want to admit it. And at that point they’ll want a tricked-out minivan, because babies.Chrysler’s Portal concept is customizable and was designed to grow with you. If you buy it as a single person, you can opt to have just one seat inside, for instance. If babies come along, you can order up to five more seats, which offer “hammock-like comfort” and “amazing legroom,” as Engineer Ashley Edgar, one of four millennials the company sent on stage to show off the vehicle, explained.Inside, Portal is supposed to look like a really cool studio workspace with lots of natural light pouring in. There are several windows and every passenger has their own sunroof.Chrysler wants people to see the car as a “third space” after your home and work, Edgar said. On the inside, the “steering wheel” isn’t a wheel at all. The control is supposed to look like something out of a racecar or luxury jet. And when the car is in self-driving mode, this control tucks away flush with the instrument panel, so it’s completely hidden.If you’re always misplacing your keys, no worries: Chrysler has a solution. The Portal uses biometric technology to recognize you as you walk up. It’ll greet you and open the door, then automatically adjust to your preferences, playing your favorite music and setting itself to your preferred temperature, for instance, based on your personal cloud-based profile.Eight docking stations are placed throughout the vehicle, so everyone can charge up their gadgets. The car is also “device agnostic,” so it will grow with you and adjust to your needs over time, said User Experience Designer Emilio Feliciano. So, new parents can plug a baby monitor in the back and access the video up front, he said. When the kid gets a little older, you can plug in a Baby Einstein tablet, and over time the little one may graduate to an Xbox or PlayStation. The car will support all these gadgets.In terms of aesthetics, the vehicle was designed around the doors, which open away from each other, towards the front and back of the vehicle, forming a 5-foot-wide portal for which the car was named. Around the doors is a border of light, which can be customized to a number of different jewel tones, similar to what Uber is doing with its color-pairing beacons. When the car is in autonomous driving mode, the border around the doors will default to a standard color so other people on the road know what’s up.As for range, Edgar said the vehicle was designed for road trips. It sports a 100kW battery pack, which offers more than 250 miles of range and it charges 150 miles in just 15 minutes.Edgar said the team wanted to design something that millennials see as an “object of desire.” The company may have just achieved that. Minivans aren’t known as being particularly sexy, but this isn’t your average minivan. Image credit: Chrysler via PC Mag Add to Queue 3 min readcenter_img January 4, 2017 –shares Reporter Self-Driving Cars Next Article Learn how to successfully navigate family business dynamics and build businesses that excel. Register Now »last_img read more

Sugar tax There is opportunity for coconut water brands – C7 Brands

first_imgSugar tax: ‘There is opportunity for coconut water brands’ – C7 BrandsPosted By: News Deskon: April 03, 2018In: Beverage, Business, Functional, Industries, Interviews, Soft drinksPrintEmailWith sugar taxes taking hold in the UK and South Africa, and Ireland’s levy now set for next month, FoodBev caught up with the CEO of C7 Brands – the company behind coconut water range Coco Fuzion 100 – to explore how sugar legislation is affecting the coconut water category.As Steven Barton explains, there is opportunity for coconut waters as consumer behaviour changes.How does coconut water fit with current consumer demand for natural, healthy, minimally processed products?Demand for natural and healthy products has never been higher and coconut water taps into this trend perfectly as it contains naturally occurring, highly hydrating electrolytes with no added or sugar or preservatives. As a result, UK sales of coconut water are booming and forecast to quadruple to £500 million in the next five years.Does coconut water have the staying power to endure as a long-term trend?The coconut water story is only just beginning in the West. Known as ‘miracle water’ in the East, coconut water is a centuries-old phenomenon extolling extreme health benefits. Coconut flesh was used extensively in both world wars and we have been slow to pick up on this trend in the West due to  freely available clean tap water and the previous size of cola beverages.What about C7 Brands in particular? How does the future look?Coco Fuzion 100 is the UK’s first carbonated coconut water and since we launched it last year, we’ve experienced strong growth and are now listed in the likes of Sainsbury’s, TK Maxx and WH Smith as well as six other countries. With the sugar tax looming in the UK, the coconut water market is set to experience extreme growth over the next few years. We believe we have the quality product – not to mention a stellar line-up of sporting ambassadors – to win considerable market share in a growing market.Do you think the coconut water category has been short on innovation? In terms of flavour innovation, in particular, there seems to be very little.After a slow start, innovation in coconut water is picking up steam and generating momentum. We are now seeing a much higher level of innovation in terms of flavour and format, but also in our case, the product being carbonated. The flavour side of things is particularly important which is why we launched with four flavours: original, mango, raspberry and lime.Do you think the sugar tax will really have that much of an impact on the soft drinks industry? Is it going to encourage serious long-term reformulation, or is it just going to force manufacturers to make the very minimum effort to fall under the threshold?Just reading the pages of FoodBev shows us that the sugar tax is already having a profound impact on the soft drinks industry. The current drive is towards reformulation or NPD and the long-term success of these strategies will be dictated by performance in store. The challenge for existing sugar-based beverages is replicated as an enormous opportunity for the natural beverage supply base, in that the consumer is driving this. Taste, quality, traceability and trust with the consumer is where the battle will be won or lost.Is the depth of the UK’s sugar tax, particularly the extra cost to consumers, really enough to put them off sugary drinks?The UK won’t be the first country to introduce a sugar tax and the effect these taxes are having elsewhere in the world have been profound. In Mexico for example, the first year after the sugar tax saw a 5.5% drop in purchases, followed by a 9.7% decline in the second year. So in the UK, cost will certainly be a factor but we can’t discount the value of the clear message that the introduction of the tax is sending to the consumer. This is encouraging customers to seek less sugary alternatives, which is where the opportunity for coconut water lies.Having a sugar tax come into force across rival beverage categories is one thing – but how does the coconut water segment take this opportunity and capitalise on it?The opportunity is not the sugar tax, it’s the enormous adjustment by the consumer towards healthier living and more understanding of the beverages they consume. The food industry has gone through the same extreme adjustment and cycle with the vegan revolution complete testimony [to that]. The key for us relating specifically to coconut water is showcasing the extreme benefits coconut water offers, not just to the health-conscious but to everyone.What’s next for you – do you have plans to invest, innovate, and how will you take advantage of the sugar tax to grow your brand?It’s a hugely exciting time for us. We’re securing investment, we’re constantly innovating, we have an impressive army of sports ambassadors championing Coco Fuzion 100 and with the onset of the sugar tax, it’s going to be an explosive time for the brand.Share with your network: Tags: C7 BrandsCoco Fuzion 100coconutcoconut waterIrelandsugarUKlast_img read more

Deadline extended for entries to the World Beverage Awards

first_imgDeadline extended for entries to the World Beverage AwardsPosted By: News Deskon: September 28, 2018In: Awards, Beverage, Blog, Business, IndustriesPrintEmailDue to high demand, the deadline for entries to the World Beverage Innovation Awards has been extended to 4 October.Now in its 16th successful year, the awards will be hosted at BrauBeviale in Nuremberg, Germany providing brands with an immense opportunity to be a part of the world’s leading trade show for the global beverage industry. The ceremony will take place on 14 November at 13:30 CET.The annual awards scheme offers beverage brands an excellent opportunity to showcase their latest R&D achievements in front of a relevant industry audience at one of the world’s leading beverage industry events. Being successfully shortlisted provides a hallmark of success that will prevail long after the awards draw to a close, and highlights the contribution your company’s products and teams are making to the industry.Judges include Australian Beverage Council CEO Geoff Parker, and Kingdom & Sparrow Ltd Director Sophie Cowles. For more information on all of this year’s esteemed judges, click here.In recent weeks, entrants have been flooding in from around the world, with both pioneering start-ups and well-established companies from 25 different countries among the competition.All entrants gain fantastic exposure, and the awards scheme is a great way to increase awareness of your brand in front of the industry’s leading decision makers.Entering is quick and easy: to find out more information and to enter your innovation today click here.Share with your network: Tags: BrauBevialeWorld Beverage Innovation Awardslast_img read more

Barry Callebaut unites with Dutch firms to source sustainable cocoa

first_imgBarry Callebaut unites with Dutch firms to source sustainable cocoaPosted By: Contributoron: December 04, 2018In: Business, Confectionery, Food, Industries, Social Responsibility, Social responsibilityPrintEmailBarry Callebaut has partnered with retailer Albert Heijn and Dutch confectionery company Tony’s Chocolonely to tackle child labour in the chocolate industry.Together the companies aim to set a new standard that increases pressure on the wider chocolate industry to drive structural change and work towards a more equally divided cocoa chain.Tony’s Chocolonely shares full details of its transparent supply chain under Tony’s Open Chain – an open-source platform where chocolate companies can access the information needed to eliminate social issues from their own supply chains.Dutch retailer Albert Heijn is the first company to sign up for Tony’s Open Chain.The companies said Barry Callebaut has enabled the partnership to take place through its knowledge of processing segregated cocoa to chocolate.Barry Callebaut CEO Antoine de Saint-Affrique said: “This is a giant step for the chocolate industry, and an important move towards making sustainable chocolate the industry standard by 2025.“It’s an amazing opportunity to collaborate with both the biggest retailer in the Netherlands and a company as committed to its slave-free mission as Tony’s Chocolonely, and we look forward to expanding this success story through our logistical expertise.”Tony’s Chocolonely chief chocolate officer Henk Jan Beltman added: “Together we make more impact. I’m thrilled that Albert Heijn and Barry Callebaut are joining us on our roadmap towards slave-free chocolate.“We have always aimed to be exemplary and inspire others to act. Today our impact is bigger than our chocolate alone. We’re certain that this is just the first step on the journey to change the industry – together make chocolate 100% slave-free.”Albert Heijn will source cocoa for its Delicata brand made exclusively from fully traceable cocoa, bought at a higher price from Tony’s Chocolonely partner cooperatives in Ghana and the Ivory Coast. The chocolate will go on sale in March 2019.As well as the Netherlands, Tony’s Chocolonely products are on sale in the US, Germany, Belgium and Scandinavia.The announcement follows on from Barry Callebaut’s ‘manifesto’ of promises, announced in 2016, which are designed to make the company’s chocolate 100% sustainably sourced by 2025.Share with your network: Tags: Albert HeijnBarry CallebautNetherlandssustainabilitylast_img read more

ATU026 Holiday Shopping Guide for Assistive Technology Gifts Ann Carpenter Nikol Prieto

first_imgShare this…TwitterFacebookPinterestLinkedInEmailPrint RelatedFriday Podcast – Assistive Technology Holiday Shopping Guide – PodcastNovember 25, 2011In “Easter Seals Crossroads”ATU287 – 2016 Holiday Shopping Episode – Part 1November 25, 2016In “Assistive Technology Update”ATU038 – Assistive Technology for Women Part 1 (Nikol Prieto, Anne Carpenter, LisaMaria Martinez, & Teri Whitaker), ABC Assistive Technology Fund, Kindle Touch Accessibility, Solar Powered Scooters in Africa, Phoenix Braille Embosser,February 17, 2012In “Assistive Technology Update” Links:coin abacus for learning to count money me about autism t-shirt puzzle piece tie by autism jewelry smart pen durable tablet phone Bomb clock Blue switch adapted headset stool for reaching things in cabinets reader accessible van trackball Keys Keyboard trike laces (no-tie shoe laces) Set organizer organizer/wallet Scrabble (Tiles only) vision watch ball with bells (also football and basketball) color identifier controlled travel alarm clock print crossword puzzles meat thermometer penguin clock gloves alert hot potato game app list: you have an AT question, leave us a voice mail at: 317-721-7124 or email tech@eastersealscrossroads.orgCheck out our blog: http://blog.eastersealstech.comFollow us on Twitter: @INDATAproject Podcast: Play in new window | DownloadAudio Player Up/Down Arrow keys to increase or decrease volume.last_img read more

Intermaps NEXTMap Elevation Data and Analytics Now Included on IgniteNets LinqPath Online

first_imgIn partnership with Intermap Technologies, IgniteNet is developing an enhancement of their LinqPath cloud-based network planning platform. The new tools will provide operators with the ability to plan their RF deployments down to 1m accuracy. Incorporating powerful Intermap elevation data for improved link planning and viewshed analysis will allow LinqPath to achieve the accuracy needed to meet the demands required for mmWave network planning.The telecommunications industry is evolving rapidly in the 5G era and mmWave applications are growing. IgniteNet is an industry leader in mmWave deployments, but these deployments are sensitive to line-of-sight connections to ensure optimal customer experience. The industry requires quick and accurate planning tools to support the deployment of the mmWave networks that include terrain information. The combination of IgniteNet’s industry-leading mmWave technology and enhanced LinqPath toolset with Intermap’s industry leading elevation data coverage and accompanying telecom analytics provides a unique value position in the growing mmWave industry.With the new partnership, Intermap is supplying its web-based telecommunications analytics suite that is directly integrated into IgniteNet’s application for a seamless customer experience. With LinqPath, customers can estimate the throughput and maximum distance of their MetroLinq 60-GHz radio links under various weather conditions and at multiple link availability rates. The high accuracy of Intermap’s elevation data will provide customers with accurate and reliable network modeling anywhere on Earth.Marketing Technology News: Outreach Recognized as an April 2019 Gartner Peer Insights Customers’ Choice for Sales Force AutomationMetroLinq is a next generation radio that offers a variety of bandwidth options for applications including fixed wireless access (5G), enterprise networks, wireless backhaul, and security and surveillance. “With the addition of Intermap’s link profile and viewshed analysis to IgniteNet’s industry-leading mmWave deployment tools, users can better estimate the coverage and availability of their network at any location in the world to augment critical decisions on placement of new hardware,” commented Chad Dewey, VP of Product at IgniteNet.Marketing Technology News: HipChat Founders Launch Swoot, a Social Podcast AppIntermap’s telecommunications analytics are based on the company’s very successful NEXTMap elevation terrain dataset. Intermap has been steadily building its portfolio of analytic solutions, including flood-risk mapping and telecommunications link planning, to expand into broader markets. According to Patrick Blott, Chairman and CEO, “Millimeter wave frequency networks, formerly used primarily for military communications, are affordable, fast, and capable of delivering enormous amounts of high-quality data, perfectly suited for next generation 5G and Wi-Fi environments. Their line-of-site planning requirements are solved by Intermap’s new analytical tools and our global NEXTMap One elevation data. We are excited to support IgniteNet – all over the world – with powerful and reliable online analytics to accelerate network planning and deployments.”Marketing Technology News: Vonage Recognized as a ‘451 Firestarter’ Intermap’s NEXTMap Elevation Data and Analytics Now Included on IgniteNet’s LinqPath Online Planning Tool for 5G PRNewswireApril 24, 2019, 4:02 pmApril 24, 2019 5GIgniteNetIntermap TechnologiesMarketing TechnologyMetroLinqNews Previous ArticleFor Good Measure: Your TV Ad Numbers Don’t LieNext ArticleUserIQ Names Tyler Winkler as CEOlast_img read more

Sharpend Poaches Anthems Hollands to Boost Senior Team With First MD

first_imgSharpend Poaches Anthem’s Hollands to Boost Senior Team With First MD MTS Staff WriterJuly 1, 2019, 6:40 pmJuly 2, 2019 market newsMarketing TechnologyMD Rob HollandsMichael OlayeNewsSharpEnd Previous ArticleSalesforce Joins New Continuous Delivery Foundation As Premier MemberNext ArticleContentsquare Acquires Clicktale to Create the Definitive Global Leader in Experience Analytics Connected experience specialist SharpEnd has poached Anthem MD Rob Hollands to bolster the senior leadership team as its first managing director.Rob joins as part of an ambitious growth strategy, hot on the heels of ex-Dare CEO Michael Olaye, who was recently appointed as chairman.As SharpEnd MD, Hollands will report into founder and CEO Cameron Worth. He will take responsibility for the day-to-day running and management of the business, as well as leading the agency’s planned expansion to fuel its next phase of growth. Hollands will strengthen the agency’s strategic and creative thinking, industry partnerships and will form part of the senior leadership team.Marketing Technology News: Connected TV is Transforming the Digital Advertising Ecosystem: ExtremLatest Video Benchmarks Report Shows 49% of Video Ad Impressions Going to CTVIn his role as UK MD of Anthem, Hollands led its transformation from a traditional brand design and packaging business into a successful connected content agency. Prior to that he co-founded – and sold – the award-winning digital agency UNTITLED.Worth says: “Rob has developed a name for himself in the space, particularly with regard to connected packaging, and is a proven leader focused on driving innovation, creativity and growth. I’m looking forward to Rob bringing his invaluable insight to SharpEnd and to our clients.”Marketing Technology News: Anexinet Continues Growth Under New OwnershipHollands adds: “SharpEnd absolutely understands the world as a connected ecosystem and the enormous potential that this presents for brand building. I have followed SharpEnd as it has delivered groundbreaking activations and connected experiences for leading global brands;I look forward to supporting the agency’s growth as it helps clients across the board incorporate tech as a core part of their marketing strategy.”Marketing Technology News: Cognitiv Launches First Deep Learning Incrementality Solution To Help Marketers Find New Customerslast_img read more

Sellozo Releases Campaign Studio DragandDrop Ad Management and Optimization Tool for Businesses

first_img Marketing Technology NewsNewsNic DelormePPC advertisingSellozoSellozo’s Campaign Studio Previous ArticleTechBytes with Neil Trevett, Vice President at NVIDIANext ArticleiHeartMedia Doubles Down on Radio Attribution with Agreement to Support Nielsen Media Impact and Continuous Diary Measurement Sellozo Releases Campaign Studio: Drag-and-Drop Ad Management and Optimization Tool for Businesses Selling on Amazon PRNewswireJune 13, 2019, 3:02 pmJune 13, 2019 “We’re giving advertisers a customizable way to optimize campaigns, harvest search terms that are working and put those search terms to immediate use automatically should they choose,” says Nic Delorme, Sellozo’s CEO. “This ability to effectively customize campaign strategies at scale is a first in the Amazon ad industry,” he continued, “and possibly the digital ad ecosystem in general.”Campaign Studio uses visual modeling, paired with campaign blueprints or custom templates, to effectively plan and map campaign strategies according to preset objectives. Advertisers can also develop their own custom template to suit the needs of specific objectives. For example, custom blueprints enable sellers and agencies to optimize for broad, phrase or exact keywords and then automatically move those keywords from auto to manual campaigns, based on specific criteria, and replicate this model across other campaigns or agency clients.Marketing Technology News: Tata Elxsi is a Certified Widevine Partner, Selected as the System Integrator for Google Widevine CAS solutionsGetting started with Campaign Studio is as easy as selecting an objective from a list of campaign blueprints – for example, Increase Sales, Keyword Discovery, etc. – or creating a custom blueprint. Regardless of the selected objective, each template is customizable, confidential and reusable, making it possible for sellers and agencies to implement custom campaign strategies at scale and with only a few clicks.Nitin Mamillapally, Sellozo’s co-founder and head of product, adds, “We’re pretty proud of what we’ve put together for our clients. I’m not aware of anything that allows that in this space. Until now.”Marketing Technology News: Informatica Unveils AI-Powered Product Innovations and Strengthens Industry Partnerships at Informatica World 2019In addition, Campaign Studio offers a truly flexible solution for migration from other platforms. Since it supports any campaign structure for sponsored product ads, including both keyword and ASIN targeting, sellers can now benefit from improved performance for their PPC advertising and ad automation.Marketing Technology News: MultiVu Launches Digital Marketing Suite Campaign Studio brings drag-and-drop simplicity to Amazon ad management: quickly and easily optimize campaigns, structures, keywords and more at scale. Sellozo’s Campaign Studio, a significant enhancement to Ad Automation within Sellozo’s advanced suite of tools for businesses selling on Amazon, available in the Amazon Marketplace Appstore, gives both sellers and their agencies the ability to easily and quickly optimize campaigns, structures, keywords and more at scale.last_img read more

Inhuman Treatment Meted Out To Sadhvi Pragya in Jail Unfair Says Ramdev

first_imgDehradun: Yoga guru Ramdev has come out in support of BJP’s Bhopal candidate and Malegaon blast case accused Pragya Singh Thakur, saying it was unfair to subject her to cruelty in jail for nine years on the basis of a suspicion.“Sadhvi Pragya was made to suffer rigorous imprisonment for nine years. There is nothing wrong in restraining her if she makes an inappropriate statement but the inhuman treatment given to her in the jail purely on the basis of suspicion was not fair,” Ramdev told reporters in Haridwar on Monday. He was replying to a question about Thakur’s remarks against the then Mumbai Anti-Terror Squad (ATS) Chief Hemant Karkare, who died fighting terrorists during the 26/11 Mumbai attack. Karkare was investigating the 2008 Malegaon blast case.Addressing BJP workers in Bhopal, Thakur had claimed that Karkare died during the attacks as she “cursed” him for torturing her.Describing himself as someone who doesn’t belong to any particular political party, the yoga guru Monday said the country was facing all sorts of political, economic and religious challenges at present.”After overcoming these challenges, the country will become a world leader by 2040,” he claimed.Ramdev further said it was wrong to assume that poverty and unemployment were the only issues. “Ram and nationalism are equally important,” he added. Baba RamdevBJPramdevSadhvi Pragya Thakur First Published: April 23, 2019, 1:39 PM ISTlast_img read more