Warner adds 5 new movies to Facebook rentals

first_imgAt the beginning of March Warner Bros. decided to run an experiment by offering Facebook users the chance to rent a movie directly through the social network. The movie on offer was The Dark Knight, and the price of a rental was 30 Facebook credits, or roughly $3 for a 48-hour viewing period.While a surprise offer, it did represent a better deal than iTunes which usually charges $3.99 per movie. For Warner it meant offering up a rental to tens of millions of users for very little effort.The experiment seems to have been a success as Warner has now decided to expand the movie offerings on Facebook with 5 new titles. From 10am PDT today you will be able to rent the following movies:Harry Potter and the Sorcerer’s StoneHarry Potter and the Chamber of SecretsInceptionLife as We Know ItYogi BearEach movie will be accessible through the Facebook fan page for that particular title. Visit the page, click “Watch Now” and the movie will start streaming right away with a number of viewing options. If you are outside the U.S. you are out of luck though, but this will surely expand to other countries if Warner continues to see success with it.If you are wondering how Warner chose the movies to offer, it looks as though they based it on the popularity of the Facebook fan pages for each one. Harry Potetr and Inception in particular are some of the most visited movie fan pages on the social network.Read more at The WrapMatthew’s OpinionWith younger generations of users spending the majority of their online time talking with friends and navigating around the growing social network, movie rentals were an inevitable revenue stream for publishers on the site.Facebook loves this kind of service because it adds value to the network while bringing them in new revenue streams. I would guess 30% of that $3 rental goes directly into Facebook’s pocket. Warner will have little problem with that because this is an easy way to sell without any of the hassle and cost of printing a disc to distribute.If and when movie rentals get opened up to other regions the number of potential users escalates from tens of millions to hundreds of milions. What movie company is not going to want to have their movies available  on such a paltform?last_img

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